Why do entrepreneurs need coaching?

Let’s face it, no-one needs coaching. It’s a choice.

You can choose to run this race alone. You can strategise and ideate in your own head. You can hold yourself accountable to ignoring distractions and staying on track. You can pick yourself up when you fall down and cheer yourself on when you succeed. And there’s nothing wrong with this independent approach, provided it works for you.

But, if like most people, you thrive with support, it might be time to consider what you could achieve with a results coach.

With this in mind, let’s explore some of the benefits of business coaching right now.

Ideate: a results coach helps you sense-check your ideas.

Every business starts with an idea, but not all ideas are created equal. Exceptional business ideas make our world more wonderful. They solve a problem that genuinely matters, so people seek out your solution, eager to do business with you.

Now, you may have a head chock-full of problems worth solving, but do you know which one to run with? If you’re not sure where to focus your energy, a coach can help you single out your strongest business idea, polish it into a unique value proposition and run full force with it.

Plan: a results coach helps you set manageable goals.

Once you’ve refined your business idea, it’s time to plan how you will bring it to life. This step can be overwhelming as there are so many aspects involved in growing a business. When you’re staring down the barrel at strategy, culture, leadership, technology, money management, marketing, operations, professional growth and more (take a deep breath!), it can be paralysing. And that is before you’ve even taken your personal circumstances into account.

A coach can help you simplify your experience. Together you can chart small steps that are aligned with your business strategy and compliment your personal life. In this way, you can progress with focus, lightness and balance.

Act: a results coach helps you make sustained progress.

In the words of US business magnate and financier, Thomas Boone Pickens, “A plan without action is not a plan. It’s a speech.” So, how can you ensure you act on your plans?

The key is to ensure you have the will and skill to progress. A coach can help you identify and overcome deficits of will (or motivation). This may include addressing limiting beliefs, emotional blocks, conflicts of interest or unconstructive habits. You will also have the opportunity to identify skill gaps and take steps to rectify these, whether via continued education, delegation or collaboration.

Last but not least, the quality of your relationship with your coach helps you make sustained progress. Having an expert in your corner who believes in you, challenges your thinking, holds you accountable to your goals and celebrates your successes, is an incredibly powerful asset. Do not underestimate the power of an ally.

Next steps

For further reading, you might enjoy this article: What makes a business successful?

To explore one-on-one support, you can book a call with me.